Novique Newsletter
Nigel Ng, globally recognized as Uncle Roger, has opened his first restaurant, Fuiyoh! It’s Uncle Roger, at Pavilion Kuala Lumpur. Known for his hilarious critiques of fried rice cooking, Ng is now serving the real deal to fans in Malaysia.
From YouTube to the Kitchen
Uncle Roger’s YouTube videos mocking bad fried rice techniques went viral, with one video garnering over 38 million views. This led to the creation of Fuiyoh! It’s Uncle Roger, where the menu features authentic fried rice dishes like Kimchi Fried Rice (RM18), cooked with plenty of wok hei and, of course, MSG.
A Restaurant Full of Personality
The restaurant, much like Uncle Roger’s persona, is filled with fun and vibrant elements. From the bright orange walls to the neon-lit rice cookers, every detail reflects the comedic charm that made Ng famous. Fans showed up in large numbers for the grand opening, eager to experience both the food and the humor.
Record-Breaking Event for Fans
On September 14, Ng plans to gather his fans for a Guinness World Record attempt. The event, which invites fans to dress as Uncle Roger, promises to be a massive celebration of his brand. This interactive experience will be filmed and featured on his YouTube channel, blending his online and offline worlds.
A New Model for Success
Ng’s restaurant is a prime example of how digital content creators can evolve into real-world entrepreneurs. By leveraging his online persona, he’s built a dining experience that’s both delicious and entertaining, showing how influencers can build businesses beyond the screen.
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