Novique Newsletter
The New Credibility Currency
By 2025, a founder’s online footprint functions like a living résumé.
Social platforms still create awareness, but deeper trust now comes from being featured by recognised media.
Across Malaysia, founders are finding that appearances on established news sites position their companies as authoritative and legitimate both locally and internationally.
From Posts to Publications
For years, many leaned on Facebook ads or influencer mentions to reach audiences.
The trend is shifting. Instead of relying only on paid visibility, business owners are publishing feature stories and thought leadership on international outlets such as Washington Morning, Asian Morning, The Economic World, Londoner Post, and National Insider.
These publications deliver lasting discoverability.
Unlike social posts that fade quickly, a properly indexed article keeps showing up on Google whenever someone searches the founder or the brand.
Authority Through Storytelling
Top founders go beyond product promotion and tell meaningful stories.
Articles that explain the reason the business began, the hurdles overcome, and the insights gained make the brand feel human.
Readers connect with authenticity more than hype, which often becomes sales or partnership opportunities later on.
Many Malaysian entrepreneurs now hire professional writers to craft newsroom style pieces that also include subtle SEO for search phrases like Malaysian startup founder and business growth tips.
Visibility Beyond Borders
International coverage opens doors that are hard to predict.
A single feature can attract collaboration offers or media requests from other regions.
One Kuala Lumpur wellness brand reported inquiries from Singapore and the Philippines within a week of going live.
With Malaysia’s growing small business ecosystem, these mentions offer regional reach without massive advertising budgets.
The Rise of Accessible PR
What once required large PR retainers is now achievable at a fraction of the cost.
Entrepreneurs can submit press releases themselves or have professionals craft and publish them within days.
This accessibility levels the playing field and gives startups and solo founders the same credibility tools that big corporations use.
Looking Ahead
As online competition intensifies, founders who invest in storytelling and earned media will stand out.
Being Google visible on recognised outlets signals to customers, investors, and partners that a brand is serious and trustworthy.
For many Malaysian entrepreneurs, this has become a core growth strategy rather than a luxury.
(Article prepared by Novique News, a platform dedicated to helping entrepreneurs and creators share their stories through credible online publications.)
