Dubai, March 4, 2025 – Dubai is taking significant steps to position itself at the forefront of tourism innovation with a new strategic partnership with Amadeus, a global leader in travel technology. This collaboration, announced at the Arabian Travel Market (ATM) 2025, aims to transform the tourist experience and further strengthen Dubai’s role as a global hub for travel.
The partnership between the Dubai Department of Economy and Tourism (DET) and Amadeus will focus on the implementation of advanced technologies to enhance the travel journey. Among the key areas of collaboration are biometric systems for smoother airport experiences, contactless payment solutions, and improved connectivity for air travel. Furthermore, a new Amadeus Center of Excellence will be established in Dubai, dedicated to developing innovative travel solutions that will redefine the way tourists experience the city.
This agreement aligns with Dubai’s broader strategic goals under its “D33” economic agenda, which aims to position the emirate as a premier destination for both business and leisure. The partnership also reflects Dubai’s ongoing commitment to leveraging technology and data analytics to drive growth in the tourism sector.
As one of the most visited destinations in the world, Dubai continues to build on its success, with a record-breaking 18.72 million international visitors in 2024. The collaboration with Amadeus seeks to further boost this number by offering seamless, high-tech travel experiences, enhancing efficiency in the travel ecosystem, and fostering an environment of innovation.
With a growing focus on technology in global tourism, this partnership represents a forward-thinking approach to meeting the increasing demands of modern travelers while ensuring that Dubai remains at the cutting edge of travel and tourism.
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