Stukkerts Company
Cannes, May 22, 2025 — Against the cinematic backdrop of the French Riviera, where art and elegance converge, visionary designer Rex Christy Fernando is set to premiere his most profound work to date. Hosted at the renowned Majestic Beach Resort during the AI Film & Congress Awards, and presented in collaboration with the Caucasus Film Festival, Incarnate marks more than a fashion debut—it is an artistic statement on humanity itself.
A Couture Premiere with a Message
Incarnate is not merely a runway presentation—it is a layered performance blending fashion, technology, and storytelling. It’s a collection designed to provoke, to heal, and to reflect. Through fabric, movement, and immersive media, Fernando presents a dialogue on embodiment, resilience, and the power of inclusion in the modern world.
The Human Face of Fashion
Fernando has long championed a redefinition of beauty. Known for bringing unseen voices to the forefront, his shows in Paris, Dubai, and Tbilisi have featured individuals often absent from traditional fashion stages: people with disabilities, children with Down syndrome, elderly models, and those from marginalized communities.
These casting choices aren’t for attention—they’re acts of conviction. For Rex, the runway is a space of transformation where representation becomes empowerment. His designs don’t just drape bodies—they elevate identities.
Vendôme Paris: A Global Atelier of Art and Impact
At the helm of House of Vendôme Paris, Rex Fernando leads a fashion house rooted in heritage and driven by purpose. Vendôme is not only a beacon of haute couture—it is a platform for mentorship, ethical production, and global collaboration. Under his guidance, emerging talents from across Asia, the Middle East, and Eastern Europe have found a spotlight and a voice.
Through his founding of Asian & European Fashion Week Paris (AEFW), Rex has further blurred the boundaries between East and West, tradition and modernity. The 2025 edition at the Ritz Paris was hailed for its seamless integration of cultural narratives with contemporary craftsmanship.
Incarnate: Innovation in Motion
The Incarnate experience at Cannes will push the boundaries of fashion presentation. Fusing couture with augmented reality, holograms, and live storytelling, the event promises a multi-sensory journey into the emotional and physical realities of the human experience.
Presented as part of the AI Film & Congress Awards Gala Dinner, the evening will also serve a charitable mission, supporting inclusive art education and rehabilitation projects through the Royal Gentleman Club’s philanthropic initiatives.
Fashion as a Force for Change
Looking to the future, Rex Fernando’s ambitions extend beyond the catwalk. He is launching an academy for aspiring designers with disabilities, driving international initiatives in sustainable couture, and collaborating with global institutions such as the United Nations to promote fashion as a tool for cultural dialogue and social justice.
In a world craving authenticity, Rex offers a radical yet graceful vision: fashion that reflects the full spectrum of humanity. With Incarnate, he invites us not just to watch—but to feel, to reflect, and to recognize beauty in all its forms.
