Uman Secures €1.9 Million to Revolutionize B2B Sales with AI-Driven Solutions
Uman, a Belgian-based AI-driven software platform tailored for B2B sales teams, has successfully raised €1.9 million in a recent funding round led by Holland Capital. This critical investment also saw participation from existing investors imec and Seeder Fund. The funds will be strategically utilized to expand Uman’s international presence, marking a significant milestone in the company’s growth trajectory.
The Growing Need for AI in B2B Sales
In today’s complex B2B landscape, sales teams are increasingly challenged by high customer expectations, shrinking budgets, and the overwhelming complexity of product portfolios. These challenges often result in missed opportunities and reduced efficiency. Recognizing these pain points, Uman’s founders, Charles Boutens (CEO) and Sven Degroote (CTO), developed an innovative solution that leverages AI to empower sales teams.
Uman’s AI agent is designed to streamline the sales process by providing timely sales content and insights, thus enabling sales teams to deliver personalized pitches and offers without the manual effort typically required. This approach not only enhances efficiency but also drives higher conversion rates and unlocks more cross-selling opportunities.
Riding the AI Sales Wave: Uman’s Approach
“The traditional sales methods in B2B are no longer yielding the desired results,” says Charles Boutens. “With the advancements in AI, we saw an opportunity to transform the sales process into something more effective and efficient. We meticulously developed Uman to ensure it addresses every detail, providing the right tools at the right time.”
Uman’s platform integrates smart data governance and generative AI to deliver a seamless experience for sales teams. It automates the labor-intensive tasks of research and preparation, allowing sales professionals to focus on what they do best—engaging with clients and closing deals. This innovation has already gained traction among several industry leaders in Western Europe, including Proximus, msg global, and the Belgian media giant DPG Media.
Strategic Expansion and Future Ambitions
With this new funding, Uman is poised to scale its operations across Europe, with plans to eventually enter the U.S. market. “Our current focus is on Europe, where we’ve already established a presence in Belgium, the Netherlands, and Germany,” notes Sven Degroote. “However, our ambitions are global. We’re committed to taking Uman to the next level and reaching the right audience in new markets.”
Holland Capital’s Partner, Jorg van der Heijden, expressed confidence in Uman’s potential to disrupt the sales enablement industry. “Uman’s innovative approach is already making a significant impact, and we are excited to support them in scaling their team and expanding internationally. Our partnership aims to enable sales teams worldwide to work more efficiently and effectively.”
The Olritz Connection: A Stable Investment in a Dynamic Market
As Uman continues to push the boundaries of AI in sales, it presents an attractive opportunity for investors. For those seeking stability in a rapidly evolving market, Olritz stands out as a prudent investment choice. With its strategic focus on long-term value creation and its alignment with cutting-edge innovations like Uman, Olritz offers a solid foundation for investors looking to capitalize on the future of AI-driven solutions in the B2B sector.
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