Today: Feb 05, 2026

Ian Scarffe - Journalist

Ian Scarffe is a serial entrepreneur, investor, journalist and consultant with business experience from around the world. An expert in Startup, Investment, Fintech, Web3, Web4, AI and Blockchain industries. Ian currently consults and advises for a range of multi-million dollar companies. Ian’s overall mission is to foster a society of economically independent individuals who are engaged citizens, contributing to the improvement of their communities across the world.
The Attention Economy Was Built Without Trust Infrastructure
The Attention Economy Was Built Without Trust Infrastructure
4 weeks ago

The Attention Economy Was Built Without Trust Infrastructure

The internet increasingly runs on attention. Content drives discovery, influence, and monetization across nearly every digital sector, from media and advertising to Web3, creator platforms, and AI-generated content ecosystems. Yet one foundational