Staff Report
President Donald Trump’s sudden announcement of a sweeping 39% tariff on Swiss goods has sent shockwaves through Switzerland’s economy—and cast a shadow over the country’s cherished National Day celebrations. The unexpected trade move sparked widespread concern among Swiss exporters and citizens alike, dampening the festive mood traditionally marked by pride and unity.
Swiss industries, particularly luxury watchmakers and precision manufacturers, warned that the tariff hike could severely disrupt exports to the U.S., one of their key markets. Business leaders expressed fears of rising costs, reduced competitiveness, and potential job losses.
The timing of the tariff announcement, coinciding with Switzerland’s August 1st National Day festivities, was seen by many as a symbolic blow, underscoring the growing tensions in transatlantic trade relations. Swiss officials called for urgent dialogue to resolve the dispute and restore stability to bilateral economic ties.
