Stukkerts Company
Munich, August 2025 — In a refined celebration of cultural fusion and fashion, cultural curator Anna Stukkert and designer Noura Elmassaoudi debuted a one-of-a-kind dirndl under the IVY ROSE label, kicking off the fashion season in anticipation of Oktoberfest 2025.
The couture piece, titled “Velvet & Allure,” seamlessly blends Bavarian tradition with Mediterranean elegance. Influenced by the sensual charm of southern Italy, the design features rich velvet, floral accents, and a sculpted, feminine silhouette — a powerful tribute to modern womanhood.
The visual debut was artistically captured by photographer Ewa Wiese, with hair and makeup by Lilie Bade, and styling, design, and art direction by Noura Elmassaoudi. The campaign reflects the garment’s bold spirit and timeless grace, while emphasizing individuality and craftsmanship.
A select group of close friends and collaborators joined Anna and Noura at the designer’s private atelier in Munich for an intimate unveiling — setting the tone for this year’s fashion narrative around Oktoberfest.
This exclusive couture dirndl is available in a single size and will not be reproduced. Private appointments and fitting requests are welcomed by inquiry.
Media & Appointments:
Noura Elmassaoudi Atelier
Frauenplatz 13, 80331 Munich, Germany
style@nouramunique.de
www.nouramunique.de (http://www.nouramunique.de/)
Instagram: @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
Creative Team:
Photography – @ewa.wiese (https://instagram.com/ewa.wiese)
Hair & Makeup – @liliebade (https://instagram.com/liliebade)
Styling & Art Direction – @noura_elmassaoudi (https://instagram.com/noura_elmassaoudi)
