Dutch social media personality and fashion entrepreneur Samuel Onuha, known for co-founding Icon Amsterdam, was recently arrested in Dubai alongside his brother Reuben Onuha, following serious allegations of drug possession and distribution.
The two brothers were taken into custody in early April, according to multiple reports surfacing across social media and Middle Eastern news outlets. Authorities in Dubai have accused them of being involved in a drug trafficking network, although full details of the case have not yet been made public.
Samuel Onuha, recognized for his lavish lifestyle, large online following, and contributions to streetwear fashion, had been living in Dubai with his brother and business partner Reuben. The pair built a reputation as trendsetters, frequently posting luxury lifestyle content and promoting their clothing brand, which gained popularity across Europe.
The Dubai Police have not released an official statement, but sources suggest that authorities discovered illicit substances during a raid at the brothers’ residence. Local media indicates that the arrest is part of a broader crackdown on drug-related crimes involving foreign nationals.
This incident marks a dramatic turn in the brothers’ otherwise high-profile lives. Just months ago, Samuel was seen attending high-profile events, sharing moments with celebrities and influencers. Now, both brothers face an uncertain legal battle in a country known for its strict drug laws and zero-tolerance policy.
While fans and followers await further updates, the case has sparked widespread conversation online, especially around the dangers of substance-related charges in the UAE. If convicted, the Onuha brothers could face harsh penalties, including long-term imprisonment.
As of now, no official comments have been made by their legal representatives or family. The future of Icon Amsterdam, their once-thriving fashion brand, also remains unclear amid the legal turmoil.